Updated: Feb 18, 2019
Here is a simple formula for any project based company who wants to grow now and in the future:
Reliable Delivery + Faster Execution + Innovative Solutions = Clients Love As $
First you will need to build an organisation that is reliable in delivery. This means, if you commit to deliver a project with certain deadline, quality and budget then you better delivery as promised 100% of the times.
When you build an organisation that can delivery as promised. Then it is time to make the delivery faster than your closest competitors.
At this stage you have such a competitive advantage that your clients will recommend you to their friends.
To persuade your clients to recommend your service to their close family members, you will need to build such a competent team that can provide Innovative Solutions to client’s problems.
Now, if you provide innovative solutions to client’s problem faster than anyone else, then there will be no one in the market who can beat your ass.
Since I have some friends and colleagues in marketing and advertising agencies, I feel obligated to customise the formula for this group, and here it is:
Reliable & Fast Delivery + Innovative Marketing Solutions
Pay attention to the order: 1) reliability 2) faster delivery 3) Innovative solutions
Note that Innovative (marketing) Solutions must have positive impact on your client’s bottom line, to be measurable and more effective.
Does this make sense? I think so.
Is it easy to implement ? Well, it depends. It depends on what you value as leader, it depends on behaviours you reward, it surely depends on your management team and their leadership maturity.
If you (you as the ultimate decision maker — CEO/Founder/ …) surrounded yourself with bunch of B and C players who are more comfortable to surround themselves with B or C players, then you will never ever pass the first stage of reliability. There will be enough excuse in the air, that will make the implementation of such a formula a too-good-to-be-true theory.
On the other hand, if you surrounded yourself with intelligent people who poses integrity and a burning desire to learn and grow. Then, reliability will be rooted into your organisation’s values, and continues process improvement to deliver faster will become a norm, and innovating solutions to solve problems will become a necessity to feel and stay alive.